services
branding
Branding can have different meaning for different people. To some it may be as simple as an organization's image. To others, it represents a 'consistency' that people can relate to and remember. Here at DSD Web Works, we think of branding as 'style'.
An organization's style (or brand) sets the mood and impressions of the people that view your site. That is the bottom line:
How do you want people to feel when they look at your site?
Do you need to communicate a message of trust or security, maybe natural and healthy or just convey a message of corporate professionalism?
The colors selected set a mood, the imagery you use, the typography (fonts), the slogans and the overall layout make up your ‘style’, and thus define your brand.
We first start with the logo which encompasses color, typography and is the central image establishing a style.
Logo Design
- very important part of the branding process
- keep it simple
- easily readable
- if you choose an icon... it needs to make sense
- the size should be appropriate for an array of media
- keep it simple
- easily readable
- needs to "make sense"
Color Selection
- very important step in branding... sets the 'mood'
- warm colors, cool colors, bold colors, soft colors, etc.
- early in the process we present color swatches for client review and approval
Typography (fonts)
- consistent font utilization throughout site (headers same, body text same, etc.)
- easily readable
- appropriate size
- critical on many levels
- tone setting
- ease of navigation
- presentation reveals polish and professionalism