resources

Scripting languages typically have less complicated syntax than other programming languages, and they do not need to compile in order to operate. Examples of scripting languages include: PHP, JavaScript and Perl.

The text box at a search engine or directory that lets users type in keywords or phrases in order to perform a query.

A web site that allows visitors to search for information from a database by entering in keywords and phrases into a simple web form.

Generally part of a broader gamut of Internet marketing, SEM involves advertising and target marketing in order to draw traffic to websites. This includes, but is not limited to:

Pay-for-inclusion
ROI tracking
Email Marketing
Trusted Feeds
Traditional Ads
PPC

Act of optimizing a web site's content and design, so that the site may be properly indexed by the search engine spiders and rank high within search results.

Search engine placement is always a pay-for-placement solution. The automated SEO solution does not manage these services on behalf of clients, however, our clients do receive a discount off of their Overture purchases.

Summary of results given by a search engine in response to a search query.

Search engine that gathers its data from other search engines. Also know as a 'Meta Engine.'

Refers to either a Search Engine Optimization firm, or the type of optimization tune-up service performed on a web site.

Short for 'Search Engine Results Page.' The listings shown on a page after a search query is performed.

IP address of the server maintaining a web site.

All daily web traffic activity recorded from a domain. Server logs are used to create graphical reports.

Name of the web server hosting the site.

When a visitor is browsing a site, he/she is timed from the start of the visit to the time of exit. This is referred to as a session. Sessions are an important way to assess the stickiness of a site, to judge how effective it is at maintaining a targeted audience.

When a user comes to a site, visits a page, and then exists the site from that same page, it is recorded as a single access page.

A statistic measurement calculated to determine how much relevant traffic is coming to a site. This is the combination of the distinct hosts served and the total pages viewed by all hosts. This number will give you the average number of pages viewed per host, and it is a good measurement of relevancy. A high number means either the same hosts kept coming back, or many hosts took the time to go through the entire site looking at its content.

The raw source of an HTML file.

Indiscriminately sent, unwanted, unsolicited, irrelevant, or inappropriate messages or queries sent via email or over the Internet.

Many search engines use programs called spiders to index web sites. Spiders follow hyperlinks and gather textual and meta information for use in the search engine databases. Spiders may also rate the content being indexed to help the search engine determine relevancy levels to a search.

Refers to the number of search engine spiders that have sent requests to your website. Each spider has a unique name and will declare its name to your web server. Most web servers record this information as the Browser Type because the stat is also used to track which web browser applications were used to view your site's content.

Requests made to the site that come from the search engine spiders. These requests are recorded in the client site's log files.

Non-changing web page, such as an HTML page that has permanent content.

An in-depth report containing information regarding your web site's traffic.

Items in the log include stickiness measurement, successful server requests, successful requests for pages, distinct hosts served and unresolved numerical address.

Programming term to describe text stored in a variable. A text string could be a list of keywords that a search engine uses to index a site.

Directory or folder located in another directory or folder.

The act of sending a request to the search engines to have the engine send its spider to a URL, so that it may be indexed.

The last set of letters of a domain name, following a period. For example, .com, .ca, .net. The suffix is part of the URL address.