resources

More than one computer connected together, sharing information using a common protocol.

An HTML element used to provide content to browsers that do not support FRAMES.

Connected to a network, or having the capability to access the Internet.

Otherwise known as DMOZ, it is the largest human controlled directory on the Internet.

Act of maximizing page 'characteristics' in order to obtain high rankings among the search engines.

A page that cannot be indexed since there is no link to get to it.

Average number of pages on a site that users visit during a session.

Refers to how well a site is ranked within a search engine. Page rank is decided by special algorithms that weigh a site based on a number of factors related to the level of optimization. In order for your page to rank well in the search engines, it should undergo an analysis and Search Engine Optimization service.

With respect to statistics - the number of complete pages requested from a web server. This is a more accurate statistic than the number of requests because a page can be made up of many different objects, each object is counted as a separate request by the server.

Act of paying money to a search engine or directory so that the web site is listed. Also see pay-for-inclusion.

With respect to a file system, the path is the route through the file system's directory structure, leading to a particular file.

A service provided by search engines that guarantees your side will be spidered and indexed on a regular basis by that search engine. This service helps new web sites become properly indexed. Moreover, the search companies offering this service "share" information from their indexes with other search engines and directories.

A process by which you arrange for your web site to be placed in a pre-defined position within the search engines. Many companies use this method to market their sites because of the delay that exists with search engine indexing. By using this service, you can obtain a high ranking in specific engines by outbidding other users. The problem with pay-for-placement is that your site is not optimized based on its content. You have to pay your set bid amount every time a user clicks through to your site from the engine. This can end up eating away at your marketing dollars, hampering your return on investment. On the other hand, through Search Engine Optimization, your site is optimized to rank high within the search engines for content relevant searches. Once optimized in this manner, ongoing traffic is free, giving you a much stronger ROI over the pay-for-placement strategy.

A grouping of words associated with searches. Keywords and phrases are an important way to gauge what terms users search for to get to your website, as well as what terms you might want to consider optimizing your content for in order to draw more traffic.

The operating system used by a visitor when visiting a site.

Applications installed into existing software that add functionality to the original program.

When a non-requested web page is displayed on the screen.

Portal sites are also known as anchor sites, or gateway sites. Portals are designed as a starting point for Internet users. Typical services offered by portal sites include: a directory of Web sites, a facility to search for other sites, news, weather information, e-mail, stock quotes, phone and map information, and sometimes a community forum.

Abbreviation for pay-per-click. See CPC.

Refers to the language spoken between to computers so that they understand one another in order to exchange data.

Measure of how much traffic a particular query server is handling at a given time.

Set of terms entered into a search engine used to locate information indexed in the search engine's database. The act of searching a database for information.