resources
glossary
(glos'a-ri) n., a dictionary of technical words for a given work.
Use our glossary to help better understand some of the words used when discussing the various aspects of web development that are not necessarily part of one's common vocabulary.
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Image
Graphic file displayed by a browser while rendering an HTML document. The image is called from an < img > element. Images are not indexible by the content of the graphic, instead the search engines will index an image by the name of the image file and the text contained within an alt attribute of the < img > element.
Image Map
Graphical objects that link to different web destinations depending on the (x,y) coordinates the user clicks on.
Impression
An impression is the single count of one advertisement on a web site.
Inbound Link
A link that brings traffic to a site from another site. Link popularity is measured by inbound links.
Internet
Internet with a capital 'I' refers to the combined collection of the world wide network of computers. Internet spelled with a lowercase 'i' refers to any network of computers connected together by IP routers appearing as a single network to the end user.
IP
Short for Internet Protocol. A packet based protocol for transferring data over a network.
ISP
Short for Internet Service Provider. An ISP is a company that allows users to connect to the Internet by setting up IP routing to the users' machines.
JavaScript
A client side scripting language. JavaScript is predominantly used in websites to create robust, dynamic pages that HTML alone cannot accomplish, for example, changing images with mouseovers.
Keywords
Words used by the end user at search engine sites to perform queries.
Keywords Meta Element
Located within the head of an HTML document, the keywords meta element contains the relevant keywords and phrases associated with a web site.
Landing Page
The page a user comes to after clicking through a CPC or PPC advertisement. If landing pages are tailored effectively to match the preceding advertisement, chances for client conversions are increased.
Link
An element in a web document that takes the user to another destination when activated or clicked through. Spiders follow links from one document on a site to another, as well as to other domains. The number of links a web site has pointing to its documents is a very important factor for the ranking algorithms of many search engines.
Load Time
The time it takes for a page to open (fully load) within a browser.
Log Directory
A web server directory where log files are written for specific web sites.
Logfile
Record kept by the web server about all requests made to the server. Logfile information is used to generate traffic statistics that can be analyzed for different changes in a site's traffic. The type of information reported usually includes the following:
Referring Site: URL of the previous document the browser was looking at
User-Agent: Type of browser reported by the client
HTTP Request: Type of request made by the client
HTTP Status: Result status of the request
Requested Document: URL of the document the client requested (includes the query string)
Time / Date Stamp: Time and date of the request
Mail Server
A computer that receives, stores, and transfers email.
Markup
Refers to the sequence of characters or other symbols you insert at certain places in a text to indicate how the file should look when printed or displayed.
Meta Elements
HTML elements used to provide a summary of content in a web document.
Meta Engine
An engine that gathers its results from other search engines.
Monthly Statistics
Detailed monthly statistics traffic report. Monthly statistics is a tool both clients and technical support staff use to gain incite into a site's visibility.
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