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Search Engine Optimization (SEO)- Link Logistics
A sound link popularity strategy is critical in obtaining and, most importantly, maintaining high search engine rankings.
Link Logistics Definitions (a quick review)
Internal Links
These are all the links within one website. A site map, which shows all the relationships between the various pages within a particular website, is actually showing the site's internal
link structure.
Inbound Links
All external links, those outside of the site, which 'point' to a page within your site. Can, operative word there 'can', add to the importance of a page with regard to search engine
indexing.
Outbound Links
All the links within a particular site which point away, point to web pages outside of the specific website.
Dangling Links
Dangling links are simply links that point to any page with no outgoing links or, in some cases, links to pages that have not been indexed. From a spiders point of you, a dead end (i.e. no
place to go from here).
Dangerous Links
These are a type of outbound link which point to a site which is detrimental to a website's search engine 'score'.
Link Logistics Implementation
This will give you some insight into individual page rankings, whether a page is indexed (within Google), and a means of obtaining a potential source for inbound links (i.e. backward links in Google terms)
Get Google Toolbar Here
Internal Links
We implement a link strategy for all websites with 'theme' in mind. We use a link structure that specifically feeds certain pages that in turn feed a main page(s). This strategy results in high rankings for key individual pages and, most importantly, contributes to an overall high search engine ranking for the entire website.
Inbound Links
A complete outline of obtaining relevant external links follows.
- Most relevant keywords determined.
- Install Google Toolbar into your browser.
- Draft a link request email and reciprocal link email.
- Request links from societies, associations, etc. that are related to your industry.
- Research backward links of competitor sites (competitor in the sense of rank).
- Using Google, search using relevant keywords
- Using Google toolbar, screen backward links of sites with top rankings.
- Screen these backward links using Google Toolbar Page Rank and site theme.
- Look at pages and see if they offer 'Add New Site' or 'Reciprocal Link Information'.
- Use online form (if available) or email asking for link or reciprocal link.
Remember to use many different keyword phrases.
Be consistent on routinely adding links (i.e. A Link a Day).
Verify that all links are valid (no dead links)
Check to confirm reciprocal links (i.e. Are they linking back to you?).
Outbound Links
Justify all outbound links (i.e. no penalties, theme related, good page rank).
Dangling Links
Avoid dangling links.
Dangerous Links
Simple: avoid.
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